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PRIMA TREND TRACKING SEMINAR 2009
Monday 7 September 2009, Copenhagen Airport Hilton
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The PRIMA Trend Tracking Seminar was successfully held in Copenhagen on September 7.
For access to the presentations, please contact PRIMA
office(at)prima-papernetwork.org (euro 100).
Free for seminar delegates.
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SEMINAR PROGRAMME
Seminar chairman: Paul Sheridan,
Founder & Managing Director,
StepChange Consulting GmbH, Austria
WORLD ECONOMIC OUTLOOK
Helge J. Pedersen, Chief Economist, Head of Economic Research, Nordea Markets Division, Denmark
PULP
Dries van Wing, Regional Manager, Canfor Pulp & Paper Europe, Belgium
THE FUTURE OF NEWSPAPER PUBLISHING
Marieke van der Donk, Senior Manager Entertainment & Media, PricewaterhouseCoopers, The Netherlands
SEMINAR SPECIAL: ADVERTISING & MEDIA PLANNING
How will advertisers reach their target groups? Why are budgets going where they are going? Why do massive regional differences exist? What are the dynamics? What does this mean for paper?
The Corporate View
Christian Linnelyst, Marketing Director, Scandinavian Airlines System, Denmark
SEMINAR SPECIAL: PANEL DISCUSSION
Christian Godske, Digital Evangelist, MediaCom, Denmark
Christian Linnelyst, Scandinavian Airlines System
Marieke van der Donk, PricewaterhouseCoopers
PACKAGING
Graham Moore, Head of Strategic Consultancy, PIRA International, UK
OFFICE PAPERS
Mark Ushpol, Sales & Marketing Director Uncoated Fine Paper, Mondi Uncoated Fine Paper Sales GmbH, Austria
GRAPHIC & PUBLICATION PAPERS
Emanuele Bona, Vice President Europe, Pulp & Paper Products Council, Belgium
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About our speakers
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Seminar presentations
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Exciting panel discussion on advertising: Christian Linnelyst, Marieke van der Donk, Christian Godske, Paul Sheridan
On the way out of recession? Helge Pedersen
Lots of interaction with the interested audience
some "green shoots", but the recession is far from over - Mark Ushpol
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