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Expert Speakers at PRIMA´s Trend Tracking Seminar 2008

Bengt Axelsson
Senior Consultant
ÅF Group, Sweden

Bengt Axelsson graduated at the Technical University in Lund in 1975. He has over twenty years of experience of the pulp and paper industry including marketing, production, product and process development and has acted as a mill manager in different places, both at home and abroad. At present he is Senior Consultant of ÅF Group, which is a leader in technical consulting. In this position Bengt is responsible for service inspections, testing and certifications. During his consultant period he has gained experience as project manager in a number of projects all over the world. The key issues of his work are strategic industrial development topics, primarily related to pulp, fine paper and tissues and industry techno-economic evaluations. He focuses in particular on due diligence processes, product and process development as well as emerging technology.
Bengt is a Swedish national, married and has three grown up children. He dedicates his leisure time mainly to sports. During the indoor season he enjoys playing tennis, in the shooting season he spends his time hunting and if it is possible he does some sailing in summer.

Tony Ellis
Business Development Manager
Statkraft Energi AS, Norway

Tony has a strong energy background starting with the oil and gas sector. He has worked for a range of companies in both the North Sea basin and in the USA.
He joined Statkraft in 1994 where he was VP for Business Development and Strategy, and also held positions of Managing Director and later Chairman of the Board of Norsk Krafteksport AS. Tony was strongly involved in the negotiation of the Elsam and NorNed sub sea cable agreements and in Statkraft’s purchase of its first stakes in Sweden´s second largest power utility, Sydkraft.
He was part of the initial team responsible for setting up Statkraft´s first office on the continent - in Amsterdam, and worked there for seven years from 1998 to end 2005. He negotiated Statkraft´s first agreements for supply and offtake of renewable power to The Netherlands, and helped establish Statkraft´s cross border trading activities. He was also instrumental in several long term wind power agreements relating to the Smøla and Hitra wind parks. His current main focus is on developing new business for Statkraft involving non-standard and often more complex commercial structures.
Tony holds a Masters in geology from Oxford University.

Martin Glass
Director
EMGE & Co, UK

Martin is a leading market consultant in the paper industry, specialising in Coated, Uncoated and Newsprint paper markets and is head of the market consulting firm, EMGE & Co.
Martin worked for over 10 years with English China Clays between 1977 and 1988, in the Corporate Planning and Market Planning Departments. At ECC, Martin was in charge of the Group‘s planning activities in the paper industry, which included strategy, market research and the competitor database. In 1988, he left ECC to join the consulting firm Hawkins Wright as Senior Partner. In 1994, he formed his own consulting company based in Cornwall. He has a Masters degree (M.Sc.) in Operational Research from the University of Birmingham and a Bachelor of Science degree in Pure Maths (B.Sc. Hons) from Southampton University, UK.

Marcel Hoes
Managing Director
WAN Training & Events

Mr Hoes has been working for the World Association of Newspapers since September 2007
Marcel, 42, who is Dutch, has held senior marketing, sales and publishing positions at media companies in the Netherlands over two decades. He had previously been Commercial Director of the sixteen regional newspapers of the Telegraaf Media Group. Before that he was General Head of Sales and Publisher at Reed/Elsevier and Director of Aromedia.

Alexei Ivanov
Partner in charge of St. Petersburg office of PricewaterhouseCoopers;
Forestry, Paper and Packaging industry leader for PricewaterhouseCoopers Russia

Alexei Ivanov is an assurance Partner in charge of PricewaterhouseCoopers office in St. Petersburg. Alexei has a vast experience in providing services to leading Russian and international companies including leading forestry and pulp & paper industry companies. Alexei began his career with PricewaterhouseCoopers in 1993 and was immediately seconded to PwC in the UK to specialise in audit services to companies in industrial products sector. In 1998 Alexei returned to PwC St.Petersburg and became a Partner in 2004.
Alexei is a member of the Institute of Chartered Accountants in England and Wales (´ACA´), holds a Russian statutory audit license and has extensive experience in leading both international and statutory audits, as well as due diligence and advisory projects for Russian and multinational companies of various industries.
Alexei is a regular speaker at conferences and seminars and he is the author of a number PricewaterhouseCooper thought leadership publications on Forestry, Pulp&Paper industry in Russia.

Paul Maksimow
Vice President Business Intelligence
UPM

After completing his university studies in economics, Paul Maksimow started to work for the Finnish paper industry where he has been active for more than 25 years. His main area has been sales and marketing, where he has held several senior positions both in Finland and abroad. Currently he works as Vice President for Business Intelligence at UPM corporate strategy function. The purpose of BI is to analyse the business environment of UPM with special focus on future developments.
  Hermano Mendonça
Marketing Director
grupo Portucel Soporcel

Hermano Mendonça graduated at Coimbra University in Informatics Engineering in 1996. He joined Soporcel´s Marketing Department in 1996 as a Product Manager, with responsibility for the entire Office Paper business unit, with international scope. He also held the position of Key Account Manager for international customers. In 2005 he obtained an MBA degree in Marketing from UCP (Portuguese Catholic University of Lisbon). From 2005 to 2007 he was the Product Manager´s Coordinator of grupo Portucel Soporcel, leading the product managers team of 5 persons. In January 2008 he was he was appointed Marketing Director of grupo Portucel Soporcel.

Helge J. Pedersen
Chief Economist
Head of Economic Research
Nordea Markets Division Denmark

Helge J. Pedersen, born in 1959, holds a MSc in Economics. He joined Nordea, Economics Departement, in 1987 and was appointed Chief Economist in 1999. He was an Associated Professor at the Copenhagen Business School (1987-1998) and DIS – Denmark´s International Study program, teaching American university students (1993-2000). Mr. Pedersen is also author of articles and textbooks in economics as well as consultant and author of economic articles for ´Denmark´s National Lexicon´. He was a Member at the EU-Commission expert panel for ´Baltic Small Facility Project´ (1996) and a member of the editorial board for the Danish journal ´The Economist - Samfundsøkonome´ (1998-2001).

David Powlson
Consultant
Pöyry Forest Industry Consulting, UK

David works for Pöyry Forest Industry Consulting as Consultant in their London Office, with a background in the paper industry. He studied Paper Science with Management at Manchester University and followed this with a year working for the Technical University of Dresden in Germany in Paper Research.
His first mill experience was when he came back to the UK to work for BPB at their Purfleet Mill (near London) making gypsum liner, where he stayed for some seven years. He was involved in numerous mill developments - to the machine, fibre plant and effluent plant. By the time David left the mill in 2003 he had been promoted to production manager.
He then went to work for the UK Government´s recycling function, known as Wrap, where he was the UK´s Paper Recycling Manager. In this role he managed paper related projects for Wrap ranging from euro 25m investments to communication activities.
Now at Pöyry since 2006, David works with and for the paper industry, having undertaken numerous assignments throughout Europe and across the industry, with some particular focus on the recycling.

Stéphane Thiollier
President and CEO
Careo, France

Stéphane Thiollier, age 40, has been working in the cartonboard industry for 16 years. He started to work for a big European producer as a sales person on the French market, and rapidly moved to the position of sales and marketing director for France.
In 1999, he joined the Canadian company CASCADES as Vice President Sales & Marketing, for the 4 European board mills. He restructured the whole sales organisation in Europe, and developed new markets in Central & Eastern Europe, as well as in Asia.
He was promoted to Vice President & Managing Director early 2003, being responsible for all the European operations of Cascades in Europe, for the cartonboard division (euro 300m turnover - 1300 employees). His geographic responsibility in terms of sales remains Europe, Africa/Middle-East and Asia.
He is a member of the Management Board of Cascades Inc. and has the particularity of being the sole "non Canadian" member.
In 2007, he actively worked on the project of merging the European mills of Cascades producing cartonboard made of recycled fibres with the Italian group Reno De Medici.
That merge occurred in March 2008, and since then, Stéphane has been President and CEO of Careo, the newly formed joint-venture between Cascades and Reno De Medici. Careo has full sales and marketing responsibilities for both companies, Cascades Europe and Reno De Medici, world-wide.
In July 2001, Stéphane was appointed Chairman of Pro Carton France, and Vice Chairman of Pro Carton International in 2005. He has been a member of the Executive Committee of Procelpac in France since 2001, and was appointed Vice-Président in 2003. He is also member of the Executive Committee of CEPI Cartonboard, which represents all the European board producers. Finally, he was appointed adviser for the French Ministry of Foreign Trade at the end of 2005 as well as Vice-President of the Chamber of Commerce France-Canada early 2006.

Robert Wilson
Chairman
Pöyry Forest Industry Consulting Ltd, UK

Robert Wilson holds a Masters degree in Business and Forest Management from Oregon State University, as well as a BSc (Forestry) Hons from the Australian National University. Robert started his career in 1973 as Operations Manager at Associated Pulp and Paper Mills, Australia in Papua New Guinea. In 1981, he joined Sandwell Consulting, Canada, as Senior Consultant and two years later he joined Shell International Petroleum Company as Project Manager in the Non-Traditional Business Division.
He returned to the paper world in 1988 at Arjo Wiggins Appleton, with assignments in the UK, Spain and France as Group Business Development Manager and Commercial and Forestry Director. In 1997, he became President of Jaakko Pöyry Management Consulting in the UK and is now Chairman of Pöyry Forest Industry Consulting Ltd.