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| Happy faces at PRIMA - and lots of them! |
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The number of delegates at the 38th Annual PRIMA Conference, which took place in Vienna, Austria, on 20-22 May 2007, was up by almost one third over 2005 and 2006, at almost 200 this year, thanks to a highly-relevant programme for these challenging times for the paper industry.
And the conference was not just well-attended, but was of superior quality - according to the written feedback that those delegates provided. When writing how PRIMA 2007 compared with other paper industry conferences, a very large majority said it was better.
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The focus of this year´s Conference was Paper, print and the new @ge, and it was hosted by Mondi Business Paper who also sponsored the conference, as did Accenture, LKW Walter, UPM and Pira International, alongside media partners RISI, EUWID, Austropapier and 4C.
The series of events was kicked off by an excellent dinner hosted by Accenture in the cellars of Vienna City Hall, where PRIMA delegates renewed existing friendships and began new ones, as the sun descended on a glorious Viennese Sunday evening.
The Conference proper began on Monday morning, as Frank Leerkotte, Managing Director of Cepifine and outgoing Chairman of PRIMA, introduced the Keynote Speaker, Mondi Business Paper´s CEO, Günther Hassler.
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Speakers of PRIMA 2007
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Host of PRIMA 2007
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