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43rd Annual PRIMA Conference
Practical solutions for real value
New times. New roles. New thinking.
22-24 April 2012
Helsinki I Finland |
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| There has never been a more terrifying or more exciting time to be in the fibre-based industries. Terrifying because virtually every aspect of our businesses is in transition - exciting because of exactly the same thing.
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Periods of great change always present both disruption and opportunity. Over the past years much has been talked about the challenges our industries are facing. The paradigm shift in paper consumption, industry transfer, economic uncertainty, and a shifting competitive landscape - all this is widely known to all parties involved.
It is now time to talk about solutions. Clearly, there is substantial opportunity to create entirely new industries and reinvent existing ones. Real change is about doing something about it.
This is what PRIMA 2012 will be about: Companies that have not failed to see the ocean of opportunities surrounding them. |
Read more about the conference
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