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43rd Annual PRIMA Conference

Practical solutions for real value
New times. New roles. New thinking.


SUNDAY 22 APRIL 2012

14.00 Capital of Design Tour (optional)
17.30 Return from Design Tour to Hilton Strand

19.15 Transfer to Welcome Dinner
19.30 Welcome Dinner at Pörssitalo

MONDAY 23 APRIL 2012

08.30 Welcome
Anders Geiker, Chairman of PRIMA

08.40 Keynote Address
Jussi Pesonen, President and CEO, UPM

09.10 Setting the Scene
Casper von Koskull, Executive Vice President, Head of Wholesale Banking, Nordea

09.40 Learning from Other Industries
Sven Omudstvedt, President & CEO, Norske Skog Industrier ASA

10.10 Coffee Break

SESSION I - MAPPING THE CONSUMER
Session Chair: Paul Sheridan, Managing Director, SSDG

10.40 The Brand Owner´s View
Stefan Svensson, Manager Purchase Media Production, Inter IKEA Systems

11.10 The Advertiser´s View
Julian Ingram, Executive Vice President, McCann Worldgroup Europe

11.40 Raising the Profile of Print in a Multi Media World
Frank Leerkotte, Managing Director, Print Power
Ulbe Jelluma, Marketing Manager, Print Power
Martyn Eustace, Chair & Director, Two sides Ltd

12.10 Q & A

12.30 An Independent Paper Merchant´s Solutions
Daiana Salagean, Foreign Relations Manager, Agressione Group

12.45 Lunch hosted by Agressione Group

SESSION II - VALUE THROUGH INNOVATION - PRACTICAL SOLUTIONS
Session Chair: Robert Latham, Sustainability Director, PaperlinX

14.00 Publishing and New Media Concepts
Timo Ketonen, Founding Partner, Chairman of the Board, ProfiThink;
Chairman of the Board at Research Foundation for Media Industry in Finland

14.30 Printing
José María Camacho, CEO, Circle Printers

15.00 Innovations for value creation in the paper industry
Andreas Endters, President, Voith Paper - Paper Machines

15.30 Coffee Break

16.00 Packaging
Olli Mäki, Vice President, Cartonboard Sales, Metsä Board Corporation
Mika Manninen, Sales Director, Multinational Accounts, Metsä Board Corporation

Horst Bittermann, Head of Marketing, Mayr-Melnhof Karton
Christian Neumann, New Business Account Manager, Mayr-Melnhof Karton

17.00 Q & A

17.30 General Assembly

17.45 End of Day 1

19.00 PRIMA Cocktail at the Hilton Strand

19.45 Transfer to House of Nobility

20.00 Annual PRIMA Dinner hosted by UPM and Nordea

TUESDAY 24 APRIL 2012

SESSION III - GLOBAL DYNAMICS
Session Chair: Olle Axell, Managing Director, Norske Skog Saugbrugs

08.30 Global Economy
Leena Mörttinen, Head of Group European Affairs, Nordea

Focus on Russia
09.15 Nikolay Petrov, Chair of the Carnegie Moscow Center Society and Regions Program
10.00 Klaus Peller, CEO, Mondi Syktyvkar

10.30 Coffee break

11.00 Global Fibre Markets
Oliver Lansdell, Director, Hawkins Wright

11.30 Global Packaging Markets
Marja Eskman, Principal, Pöyry Management Consulting
Katja Bergroth, Principal, Pöyry Management Consulting

12.00 Global Graphic Paper Markets
Emanuele Bona, Vice President Europe, Pulp & Paper Products Council

12.30 Q & A

12.50 Closing remarks
Anders Geiker, Chairman of PRIMA

13.00 Lunch

14.00 Transfer to UPM Biofore Presentation
17.00 airport transfer for all delegates attending the Biofore Presentation