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BERLIN 2000
THE PAPER CHAIN: CREATING VALUE THROUGH NEW SOLUTIONS
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The complete conference binder 2000 is available from PRIMA for EURO 100 plus packaging and postage.
To order a conference binder or your personal copy of the proceedings, please contact: office@prima-papernetwork.org or fax +43 316 5737 206
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Conference Programme - Day 1
Welcome by Mats Strandberg, President, Canfor Europe, Belgium and Chairman of PRIMA
Keynote address by Jan Åström, CEO, Modo Paper AB, Sweden
Session I - New Society - New Values?
Chair: Peter Nyquist, VP Investor Relations & Communications, Modo Paper AB, Sweden
Attracting Consumers Worldwide
Ludger Wibbelt, International Account Director, A.C. Nielsen, Germany
What drives Shareholder Value and what can we learn from other industries?
Ingrid Ericksson, Director Corporate Finance, KPMG, Sweden
The varying values in environmental issues
Armi Temmes, Corporate Environmental Manager, Metsä-Serla, Finland
The impact of design on consumer society and the paper chain
Mervyn Kurlansky, Principal, Mervyn Kurlansky Design, Denmark
Session II - Opportunities through New Technology
Chair: Robert A. Latham, Group Marketing Director, Robert Horne Ltd., UK
Customer Relationship Management based on front-end IT
David Ericksson, President, BestWood AB, Sweden
Smart boxes - new technology for innovative packaging solutions
Pia Wågberg, Project Manager, SCA Research Sweden
Opportunities through new technology for distribution: Accelerating Change
Hubert Duijsens, Secretary General, EUGROPA, The Netherlands
The impact of printing technology development on value creation and business orientation for printing companies
John L. Harris, Sales & Marketing Director, SUPERIOR CREATIVE, UK
Conference Special
Chair: Peter Ingram, Chairman, Paper Publications Ltd, UK
The Future of Print
Mike Hancock, Managing Director, Pira International, UK
John Birkenshaw, Manager Pre-Press and Printing Technology, Pira International, UK
North American Market Driven Print Quality: What is good enough?
Charles Neilson, Marketing Director, Alliance Forest Products Inc, Canada
Conference Programme - Day 2
Session III - The Changing Market
Chair: Jake Fenenga, Marketing Director, Buhrmann N.V., The Netherlands
Development of advertising media - will the role of paper change?
Karin Strahner, Managing Director, BBDO, Austria
Creating value in paper: The potential of e-commerce
Bjarne Lie, Founder & COO, paperX.com, UK
All power to the customer - the strategy position in the digital market
Uwe Clausen, Director Operations & Managing Director, Amazon Logistik GmbH, Germany
Globalisation and expansion of integrated logistics and marketing services
Marion Meinert, Manager Marketing Services and Customer Relationship, Deutsche Post Fulfilment GmbH, Germany
Session IV - Forecast
Chair: Anneli Pirttilä, Market Intelligence Manager, UPM-Kymmene Printing Papers, Finland
The World Economy recovers from a Bout of Asian Flue
Rodney Young, President, Resource Information Systems Inc., USA
Global Forecast
Rainer Häggblom, Chairman and CEO, Jaakko Pöyry Consulting Oy, Finland
CEO Panel Discussion - Executive Solutions
Jan Åström, CEO, Modo Paper, Sweden
Rainer Häggblom, CEO, Jaakko Pöyry Consulting, Finland
Juhani Pakkala, President, Valmet OY, Finland
Lars-Åke Helgesson, CEO, paperX.com. UK
Moderator: Theodor J. Anton, Editor in Chief, Deutscher Drucker, Germany
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