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PRIMA 2011
  Driving Transition Session 1
  Managing Transition Session 2
  East meets West Session 3
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42nd Annual PRIMA Conference (click to enlarge)

This year´s theme was all about transition: What´s driving the fight for the consumer´s attention, who is winning and why? How can the industry manage such transition and survive to tell the tale? Print clearly isn´t among the leaders so far in the changing world order: Does it stand a chance against the new world giants such as Google and Apple? Is there a chance of salvation from the emerging economies or will they leapfrog paper altogether?

We hope these pictures will bring back good memories:
- Welcome Dinner May 22
- Conference May 23 & 24
- PRIMA Dinner May 23
- An excellent networking opportunity
- Networking Excursion May 22

Get together at the Wasserwerk Berlin



















A warm welcome by the host of the evening: Bob Latham, PaperlinX Europe








Welcome to PRIMA 2011: Emanuele Bona, Chairman of PRIMA

Keynote Address by
Berry Wiersum, CEO,
Sappi Fine Paper Europe


Driving Transition:
Introduced by Session Chair
Bob Latham
PaperlinX Europe

The Future of Media:
Gerd Leonhard
CEO, The Futures Agency





The Future of Media:
Bart Muskala ...

... and Jan Algoed, Proximity BBDO



The Corporate VIew:
Paul Marsh, Virgin Media

Drivers within the paper chain:
Robert Wilson
Wilson, Walklate & Associates






Managing Transition:
Introduced by Session Chair
Kirsten Lange
The Boston Consulting Group

The Publisher´s View:
Peter Phippen, BBC Worldwide


Digital Printing:
Robert Stabler,
HP / Indigo


The Merchant´s View:
Hervé Poncin,
Antalis International

What can you do with fibre besides making paper?
Eric van den Bruel
Sappi Fine Paper Europe



Controversial statements, constructive comments:
A lively panel discussion rounded up the first conference day








Global Dynamics - East meets West
Introduced by Clive Suckling,
PricewaterhouseCoopers

Global Economy & Emerging Markets
Jonathan Anderson, UBS


The Rise of China:
Prof Xuewu Gu
University of Bonn



Merchanting in Russia:
Vasily Senatorov
Holding Double V





Global Pulp Markets:
Mikael Lagerblom
Botnia Pulps GmbH

Global Packaging Trends:
Mats Nordlander
Stora Enso

Global Graphic Paper Markets
Emanuele Bona
PPPC Europe


Closing Remarks:
Anders Geiker
Managing Director DK Paper
New Chairman of PRIMA

The newly elected PRIMA Council

PRIMA Dinner:
A great evening full of stunning surprises




















Willkommen - Bienvenu - Welcome
Host of the PRIMA Dinner 2011
Berry Wiersum, Sappi Fine Paper Europe

Stunning Show Acts:
Acrobarouf


The 50s are back:
Rock ´n´ Roll at its best
by the Mint Tones

Quick Change
Duo Minasov

Supersize Bubble Gum
Victor Minasov

Spectacular air acrobatics:
Charlotte de la Breteque



A different way to loose weight:
Konstantin Mouraviev on the areo wheel

Hand over of chairmanship of PRIMA




Smiling faces ...




PRIMA: Always a great place for networking









































Checking in for the networking excursion on Sunday 22 May




Boarding the MS Esplanade