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Enjoy some impressions of PRIMA 2003! click to enlarge


Welcome to Finland by Minister Jaakko Iloniemi

Keynote Address by Hannu Syrjänen, Sanoma WSOY

Session I - The Customers´ View

Session II - Caring for the Customer

The importance of customer relationship
Kirsten Lange, Boston Consulting

Specialities & Commodities
Korbinian Kohler (Büttenpapierfabrik Gmund) and Franz Rappold (Mayr-Melnhof)

Listen to your customer
Nils Grafström (Stora Enso), Jyrki Ovaska (UPM-Kymmene) and Marcus Gillioen (Map Merchant Group)

Session III - Look over your horizon

News from SAP
Mika Tanner

Indepth information on the Chinese Market
Soile Korhonen, UPM-Kymmene Bejing

Global view on the newsprint markets
Ross Hay-Roe
Equity Research Associates

Driving force advertising
Christian Dahlborg
Zenith Optimedia

New PRIMA Chairman
Frank Leerkotte, Cepifine

Hosting the Welcome Dinner
Tero Kaleva, M-real

Welcome Dinner at the Heureka Finnish Science Museum - A special place ...


... and special people




Here´s to Finland!
The Philosopher´s Stone






Experimenting the basics of science ...





Joint Welcome by the Hosts of the Gala Dinner:
Magnus Diesen (Stora Enso) and Jyrki Ovaska (UPM-Kymmene)

Dance in perfection from Finnish tradition ...

.. to Finnish Tango

Highly appreciated by the guests!

Good bye to the industry
David Clark, Founding Member of PRIMA

Hand-over of Chairmanship
Outi Ervasti & Frank Leerkotte

Networking in a pleasant atmosphere







Keep swinging until next year!