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| Networking and Dinners |
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The conferences are "all-inclusive" events for our delegates to provide the conference attendees not only with top class information given by renowned industry leaders but also to offer an excellent networking opportunity. In this respect, PRIMA is consistently voted one of the best events in Europe.
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PRIMA´s mentoring programme
Since 2003, PRIMA has been offering a mentoring programme for first time delegates at our Annual conference. The concept is as simple as it is beneficial. A senior PRIMA member takes care of the newcomer to make sure that he or she quickly becomes an active part of the paper network by establishing as many new contacts as possible. The delegates joining PRIMA for the first time have enthusiastically adopted this programme and the feedback has proven the success of the concept. Comments ranged from yes, I truly benefited to it made all the difference. This programme will be continued in 2010.
Welcome Dinner, Sunday 25 April 2010
The City Hall - "Börsen" - the Exchange
By statute enacted in 1661, the first trade guild in Sweden was created in Gothenburg, meeting at the Town Hall building located on what is now the Gustaf Adolf Square. In 1781, the Stock Exchange Society was founded, and met at the town hall. As early as in the 1770s plans were made to build a new independent assembly hall and the idea of combining exchange and festivity interests stemmed from the long joint use of the old Town hall.
Börsen was built between 1844 and 1849 as a commodity exchange and meeting-place for the merchants as well as banqueting rooms for the town authorities. The importance as an exchange, however, soon diminished and the house was rebuilt in the early 1900s to serve as a modern town hall for the fast growing Göteborg.
The building is frequently used for representation purposes and members of the City Council meet here since January 5, 1863.
PRIMA Dinner, Monday 26 April 2010
Valand
Towards the end of the 19th century buildings that now define the city profile and the major streets like Vasagatan and Avenyn were planned and built. Wealthy merchants decorated their homes with expensive art, which was one of the reasons for the increased interest in fine arts and the desire for an art palace. This palace, a magnificent building in the Italian renaissance style was inaugurated on the 16th of August 1886. The grand inauguration and the festivities drew so much attention that even newspapers like The Times and Le Figaro wrote about them.
In 1890, the Valand School of Fine Arts, one of the oldest art schools in Sweden moved into the upper floors of the palace, which was then called Valand, a slight distortion of the Old Norse hero and art blacksmith Völund or Volund who had his statue at the roof top. Valand was never meant to be used as a school of fine arts, but the budget was exceeded and the rent had to be high in order to cover the costs. The lower floors were reserved for dining.
In 1922 the building was bought by the Göta Par Bricole society who owns it still today.
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