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40th Annual PRIMA Conference
Paper - In Search of Relevance
Facing the biggest challenges since Gutenberg |
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MONDAY 11 MAY
Keynote Address
Girolamo Marchi
CEO, Burgo Group, Italy
Session I
THE WIND OF CHANGE- PARADIGM SHIFTS THE INDUSTRY
Chair: Martin Glass, Director, EMGE & Co Ltd., UK
Influencing demand: Demographic change
The second half of the 20th century was one of the most dynamic periods of population change in human history. Global population has risen dramatically - a trend that is projected to continue. Most future growth, however, will occur in less developed countries while at the same time, many developed nations will actually experience population decline. The magnitude of this expected demographic change will definitely influence the global growth,
consumer behaviour and media usage. What lies ahead? What will these trends imply?
Prof. David Coleman, Professor of Demography, Department of Social Policy and Social Work, University of Oxford, UK
Influencing demand: Media & Technology
Nowhere has the impact of technology been felt more fully than in the new media. The rapid advent of broadband Internet in all parts of the world has changed the way the Internet is being used with serious detrimental consequences for paper consumption. And now we are faced with the next generation of technology change in the form of mobile Internet enabled through the rapid use of new 3G telephones and other mobile devices. The printed media still offers very real and substantial benefits such as the optical and tactile pleasures, high quality visuals and a safe editing environment that are often missing from electronic media. In the long run, will print media be able to counterbalance its obvious disadvantages? Or will it become a niche luxury? What will be papers role and relevance as a medium for tomorrow´s communication?
Roman Hohol, Director, Marketing Practice Area, AMEC Americas Inc., Canada
Influencing demand: The environmental debate
It is somewhat ironic and unfair that one of the few industrial sectors dependent on renewable resources and on a significantly high amount of recycled material is blamed most by the public for operating in an unsustainable manner. Paper is recyclable, biodegradable and renewable, and yet its use is still considered by many consumers to be wasteful and unnecessary. Often, papers use is incorrectly linked to forest destruction, pollution and carbon emissions. Paper companies are expected to provide an "environmental pedigree" for their products, detailing the supply chain from wood harvesting to final disposal. The anti- paper lobby is strengthening across Europe, with end-users "de-papering" many business processes. Moreover, many consumer driven paper reduction campaigns are starting to have a very real impact on merchants, mills and printers.
Robert A. Latham, Sustainability Director, PaperlinX Europe, UK
Jim Ford, Director, Climate for Ideas, UK
Paradigm shifts in supply
Energy, wood and recovered fibre procurement remain critical issues fraught with uncertainty for paper companies. Energy producers have failed to engage with the sector because they don´t understand how the wood biomass supply chain works. Forest owners don´t engage because the market is not transparent. Does this imply a need for a biomass exchange? There are also other radical changes apparent in supply chain thinking. Rationalisation and consolidation in the chemical sector - ahead of the paper sector - require new ways to work with paper producers. Today´s supply chain is increasingly transforming into a network and will be replaced by a fully interactive business system. Success will be defined by close, synergistic and creative business relationships between suppliers, pulp and paper manufacturers, merchants, printers and other converters as well as consumers.
Robert Wilson, Chairman, Pöyry Forest Industry Consulting, UK
SESSION II
RESPONSE MEETS THE CHALLENGE
Chair: Paul Sheridan, Managing Director, StepChange Consulting, Austria
Fear is to be embraced and complacency shunned. Once a paradigm shift has been identified difficult decisions must follow. Successful organisations need to have the courage to make the necessary adjustments to their business model and create innovation and customer value. At PRIMA 2009, companies along the paper value chain will show examples of how to successfully respond to the above challenges.
We have pleasure announcing the presence of
Berry Wiersum
CEO, Sappi Fine Paper Europe, Belgium
Toby Marchant
CEO, PaperlinX Europe, UK
Maurizio Costa
Deputy Chairman and Chief Executive, Mondadori Group, Italy
Antti Jääskeläinen
Senior Vice President, Head of Biorefining & Bioenergy, Stora Enso, Sweden
In addition this session will also present the customer´s perspective how to respond to the challenges and in particular on the role of print media in an efficient marketing mix.
Giovanni Perosino, Global Marketing Communication, FIAT Group, Italy
TUESDAY 12 MAY
SESSION III
GLOBAL DYNAMICS AND FORECAST
Chair: Peter Berg, Director of Knowledge, Basic Materials Practice, McKinsey & Company, Sweden
What are the current developments and where will the future take us? The conference will conclude as always with expert analysis on financial markets, the global economy, pulp, paper and print.
Prof. Norbert Walter
Chief Economist, Deutsche Bank Group, Germany
Giancarlo Cerutti
President & CEO, Cerutti Group, Italy
Clive Suckling
Leader, Global Forest, Paper & Packaging Industry Practice, PricewaterhouseCoopers, UK
Pekka Aarnisalo
Vice President Commodity Products, Systems Thinking Europe Oy, Finland
John Dalling
Business Intelligence Manager, SCA Packaging, Belgium
Gary Thomson
Senior Market Consultant, EMGE & Co. Ltd., UK |
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Prof. David Coleman
Berry Wiersum
Toby Marchant
Giancarlo Cerutti
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