| 40th Annual PRIMA Conference - Picture Gallery (click to enlarge) |
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Is paper still relevant and in what way? What should the industry do to secure its future in the new world order? Is there a future for paper at all in the digital world? Will paper become a mere by-product of the bioenergy and waste management industries? Who will own the supply chain? These and many more questions were the subject of the 40th annual PRIMA conference which took place in the historic city of Turin, Italy, in May 2009.
We hope that these pictures will bring back good memories!
- PRIMA´s Welcome Dinner May 10
- PRIMA Conference May 11&12
- PRIMA Dinner May 11
- Excursion to Cerutti May 12
- Networking Excursion May 10
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Warm welcome to Italy. Our delegates enjoyed a lovely spring evening during the welcome dinner at Villa Sassi.
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Welcome to the Anniversary Conference!
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Girolamo Marchi, CEO of Burgo Group was the host of the event.
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Emanuele Bona, Chairman of PRIMA, welcomed the delegates
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A warm welcome to Turin:
Guido Bolatto, Managing Director, Torino Chamber of Commerce
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Keynote address by Girolamo Marchi
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"A number of factors will greatly complicate life in the future
Global warming´s impact will collide with the population growth and will not be pleasant."
Prof. David Coleman, Professor of Demography, Department of Social Policy and Social Work, University of Oxford, UK
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"Over the last 10 years, China has essentially saved the paper industry´s bacon. But with over 600 million mobile phones already, why would China not go directly to electronic media?"
Roman Hohol, Director, Marketing Practice Area, AMEC Americas Inc., Canada
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"Parts of the business are not defensible in the resource-restrained world. The environmental shift is inevitable. Rather than be victims of it, lets be part of the solution"
Robert A. Latham, Sustainability Director, PaperlinX Europe, UK
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Challenging the industry: Jim Ford, Director, Climate for Ideas, UK
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"If bio power gets going according to its target, there´s going to be a lot of action in the forest."
Robert Wilson, Chairman, Pöyry Forest Industry Consulting, UK
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"Providing value to the customer and creating a binding relationship is the key challenge."
Session Chair Paul Sheridan, Managing Director, StepChange Consulting, Austria
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Berry Wiersum, CEO, Sappi Fine Paper Europe: The paper industry still has a good story to tell, and theres never been a more crucial time to tell it, particularly on sustainability.
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Toby Marchant, CEO, PaperlinX Europe: It´s time for merchants to redefine their purpose and relevance by rethinking, restructuring, re-skilling and re-communicating.
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Maurizio Costa, Deputy Chairman and Chief Executive, Mondadori Group: Publishers certainly are facing paradigm shifts of immense magnitude
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"Biorefining offers a great opportunity but its also at the cross section of many other industries, so the paper industry needs to watch its turf."
Antti Jääskeläinen, Senior Vice President, Head of Biorefining & Bioenergy, Stora Enso
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"Our job is always to put money where I can talk to the people I want to talk to. If the paper industry can meet that need with new applications, I will maintain my spend."
Giovanni Perosino, Global Marketing Communication, FIAT Group
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"Deflation is an assumption by the customer that if they sit on their money they will get more for it tomorrow."
Prof. Norbert Walter, Deutsche Bank
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"We are in exceptional times where the key metric is around debt and cash generation."
Clive Suckling, Leader, Global Forest, Paper & Packaging Industry Practice, PricewaterhouseCoopers
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Pekka Aarnisalo,Vice President Commodity Products, Systems Thinking Europe Oy: The fundamental market rules, however, are changing very slowly.
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"As long as you sell a commodity, there´s very little you can do to break this vicious circle."
John Dalling, Business Intelligence Manager, SCA Packaging
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"This is a crisis from which a new world will emerge, one which will change the way people cope with their daily lives. Perhaps for the first time, this is a truly global crisis."
Giancarlo Cerutti, President & CEO, Cerutti Group
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"Weakening demand in the mature markets is worse than for some years but is nothing new. However, its been counterbalanced by good strong growth in the emerging markets - until now."
Gary Thomson, Senior Market Consultant, EMGE
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The interested audience enjoyed the professional programme and the networking opportunities
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Anniversary PRIMA Dinner in the beautiful setting of the Principi di Piemonte
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Celebrating the 40th Anniversary: PRIMA´s current and former presidents:
Emanuele Bona, Hubert Otto, Marjatta Malmipohja, founding member David Clark, Gertude Eder, Mats Strandberg and Frank Leerkotte
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All delegates were invited to visit the Vercelli plant and the new R&D Centre of Cerutti
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Our hosts
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Great hospitality
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Welcome by Costanza Cerutti
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Networking excursion in the Langhe region
Start at Banca del Vino in Pollenzo
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Lunch with a view at Castello Grinzane
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Cordero di Montezemolo
Monfalletto
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The art of wine making
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