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39th Annual PRIMA Conference
18 - 20 May 2008, Grand Hotel Oslo, Norway
hosted by Nordea and Norske Skog Industrier ASA |
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THE CONFERENCE PROGRAMME
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MONDAY, 19 MAY 2008
Welcome address
Emanuele Bona, Director General of CEPIPRINT, Chairman of PRIMA
Keynote address
Changes, challenges and the future
Kim Wahl, Chairman of the Board of Norske Skog
Setting the Scene
Cradle to cradle - eco-effectiveness for the pulp & paper industry
Prof. Michael Braungart, professor of Process Engineering at Universität Lüneburg and founder of the Environmental Protection Encouragement Agency (EPEA), Hamburg, Germany
Session I: THE NEW INDUSTRIAL REVOLUTION?
Chair and introduction:
Robert A. Latham, Sustainability Director, PaperlinX Europe
Fibre: convenient or inconvenient truth?
Leif Brodén, President and CEO, Södra
Energy and carbon - the user´s view
Bill Sneyd, Director of Advisory Services, The CarbonNeutral Company, UK
New cross media
Olav Mugaas, Executive Vice President, Media Norway
Session II: RETURN TO PROFITABILITY
DRIVERS OF THE RESTRUCTURING PROCESS
Chair:
Olli-Petteri Lehtinen, Executive Vice President, Nordea Bank Finland
Challenges facing the P&P Industry and measures applied how to fix them
Gunn Wærsted, Executive Vice President, Member of Group Executive Management, President of Nordea Norway
Cost and capacity - return to profitability
Christian Rynning-Tønnesen, CEO & President, Norske Skog
How to get from rags to riches
Jyrki Ovaska, President, UPM-Kymmene Corporation, Magazine Papers
Keeping profitability - key focus pays twice
Franz Rappold, Member of the Management Board, Mayr-Melnhof AG
Presentation followed by a panel discussion moderated by
Mads Asprem, Managing Director, Green Resources
PRIMA General Assembly Meeting
TUESDAY, 20 MAY 2008
Session III: GLOBAL DYNAMICS & FORECAST
Chair: Robert Wilson, Chairman, Poyry Forest Industry Consulting, UK
Economy: US in recession - the rest of the world will be affected
Erik Bruce, Chief Analyst, Nordea Markets
Global P&P industry sustainability
Robert Wilson, Chairman, Poyry Forest Industry Consulting, UK
Merchant - quo vadis?
Paul Sheridan, Managing Director and Co-founder, StepChange Consulting
Carton Board Packaging: Global Packaging Trends and Supply Chain Dynamics
Franz Rappold, Member of the Management Board, Mayr-Melnhof AG
Publishing in the digital age - the outlook for magazine publishers
Marieke van der Donk, Senior Manager Entertainment & Media, PricewaterhouseCoopers
World trends for graphic papers
Emanuele Bona, Vice President Europe, Pulp & Paper Products Council
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About our speakers
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Setting the scene: Prof. Michael Braungart
Franz Rappold, Mayr-Melnhof: Packaging - Innovations, trends and challenges
Bob Latham, PaperlinX: Value chain or chain-mail vest?
Olli-Petteri Lehtinen, Nordea: chairing the afternoon session
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