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38th Annual PRIMA Conference
20 - 22 May, 2007
Vienna Hilton, Vienna, Austria
hosted by MONDI BUSINESS PAPER |
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Paper, print and the new @ge
What are you doing in a changing world?
With today´s tight economy and overburdened decision makers, you need a strong value proposition to break through the clutter. You must grab customers´ attention and identify and satisfy an unmet need that your target markets possess. Change has happened, there is no question about this. The question is, whether the pulp, paper and printing industries will be able to adapt their value propositions rapidly, going further than maintaining the status quo and trying to reduce cost, but build on value.
The first step in creating and adapting your value proposition is developing a depth of understanding of what you are facing. PRIMA 2007 focussed on the implications of change for our industries and how responsiveness to change can lead to new prospects.
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CONFERENCE PROGRAMME
Sunday, 20 May 2007
Welcome Dinner
in the Vault of the Vienna City Hall hosted by Accenture
Monday, 21 May 2007
Keynote address
Günther Hassler
CEO
MONDI BUSINESS PAPER
Setting the scene - paper & new media
Petter Eilertsen, Vice President and Director,
The Boston Consulting Group, Norway
A changing business world
Chair: Robert A.Latham, Commercial Director, Robert Horne Group plc
The revolution in communications technology has changed consumers lives. Computers and the Internet, a seemingly unlimited number of television outlets and cell phones are just a few of new technologies that provide new avenues for obtaining news and information. Online news consumers are especially enthusiastic about the plethora of news choices. How will paper and print fit into the drastically altered media landscape? Expert views of
Andy Chen, Digital Media Strategy Director, Isobar / Carat Global Management
Ewald Wessling, wesslingundpartner, Strategies for Media in Transition, Germany
Anders Berglund, Head of Sales, Aftonbladet New Media, Sweden
New media - new prospects
Chair: Robert A.Latham, Commercial Director, Robert Horne Group plc
Fresh thinking, new initiatives and innovative business models: there are success stories to tell about paper and print .
Friedrich Huber, Partner Resources, Accenture, Austria
Bert Driessen, Manging Director, VistaPrint Netherlands
Hans Sohlström, Executive Vice President Marketing, UPM Kymmene, Finland
Prof. Piet Bakker, Associate Professor, University of Amsterdam, Netherlands
Tuesday, 22 May 2007
Global dynamics and forecast
Chair: Robert Wilson, Chairman, Pöyry Forest Industry Consulting, UK
World economy and the impact of energy
Prof. Andrea Boltho, Fellow and Tutor, Magdalen College, Oxford University
From emerging markets to global players
Eastern Europe: Mark Ushpol, Sales Director, MONDI BUSINESS PAPER
Asia: Sunil Sood, Vice President, Sales & Marketing, APRIL
Global market trends & forecast
Facts and Figures on global pulp, graphic paper and print markets provided by
Robert Maynard Crooker Jr., Senior Vice President Product Strategy, Heidelberger Druckmaschinen AG, Germany
Tom Wright, Director, Hawkins Wright, UK
Martin Glass, Director, EMGE, UK
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About our speakers
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Keynote address by Günther Hassler, CEO, Mondi Business Paper
Challenges for publishers: Ewald Wessling, wesslingundpartner
Asian markets: Sunil Sood, APRIL
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