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Beyond Operational Excellence
Creating value in other ways |
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Conference programme
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Wednesday, May 17
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Welcome Dinner at the BASF Casino Ludwigshafen
Hosted by BASF
Thursday, May 18
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Welcome
Frank Leerkotte, Managing Director Cepifine, Chairman of PRIMA
Opening address
Blue Ocean Strategy: Charting New Market Space
John Riker, Managing Director, Blue Ocean Strategy - Initiative Centre Ltd, UK
Keynote address
Key Success Factors for Value Creation
Markus Kramer, President Functional Polymers Division, BASF AG, Germany
Session I - Ways to profit from paper
Chair: Robert A.. Latham, Commercial Director, Robert Horne Group plc, UK
Profit from Paper?
Outi Ervasti, Associate Principal, Jaakko Pöyry Consulting, Finland
Customer Focus in Paper and Packaging
Peter Berg, Practice Manager, McKinsey & Company, Sweden
Successful Price Management in the Pulp and Paper Industry
Bernhard Ebel, Senior Partner, Simon - Kucher & Partners, Germany
Winning Advertisers for Print
Ulbe Jelluma, Director, Frysk, Belgium
Brands Need to Deliver More Value
Monique Bollen, Marketing Director, PaperlinX Europe, The Netherlands
Technology and Innovation
Christian Naydowski, Vice President Innovations & New Opportunities,
Voith Paper Holding GmbH, Germany
Liberalization of Railways and Effects on the European Paper Industry
Yvette Blume, Project Manager, TransCare, Germany
PRIMA General Assembly Meeting
PRIMA Dinner at Heidelberg Castle
Friday, May 19
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Session II - Global Dynamics and Forecast
Chair: Dries van Wing, Regional Manager, Canfor Europe, Belgium
Sustainability in the Paper Sector
Margareta Renström, GFTN Regional Co-ordinator Europe, WWF International, Sweden
Energy Market´s Impact on the Forest Industry
Magnus Hall, President & CEO, Holmen, Sweden
Global Fibre Trends
Paul Leclair, Chief Economist, Pulp and Paper Products Council, Belgium
World Economic Outlook
Bruno Cavalier, Senior Economist, Crédit Agricole S.A., France
Challenges and Trends in Packaging
Peter Karell, Vice President, Cartonboards, M-real Consumer Packaging, Germany
Global Paper Markets
Roman Hohol, Marketing Director, Amec Forest Industry Consulting, Canada
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More information on our speakers
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Blue Ocean Strategy: John Riker
Keynote speaker Markus Kramer, BASF
Key issue energy: Magnus Hall, CEO, Holmen
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