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Marketing the value of paper
Are the fundamentals changing?
Conference Programme


Thursday, May 12, 2005

Welcome
Frank Leerkotte, Managing Director, Cepifine, Belgium
Chairman of PRIMA

Welcome address
Senator Gunnar Uldall
State Ministry for Economic and Labour Affairs, Hamburg, Germany

Keynote Address
Christian Nienhaus
Managing Director Publishing Group BILD
Axel Springer AG, Germany


Reality Drivers - Views from the Market Place
Chair: Christian Naydowski, Central Director R&D, Burgo S.p.A., Italy

Integrated communication - Launch new A-Class
Sylvia Schmidt, Communication Director, Springer & Jacoby Media, Germany
& Tanja Roth, Global Advertising Passenger Cars Mercedes Benz and Maybach, Manager Advertising, DaimlerChrysler AG, Germany

The future of direct mail
Heather McKinlay, Strategic Planning Director,
WWAV Rapp Collins Edinburgh, UK

Print management solutions
Kay Smith, Managing Director, Astron Corporate Solutions, UK
Is the paper merchanting world changing?
Kajo Lindborg, President & CEO, MAP Merchant Group, UK
Marketing at retail
Martin Kingdon, Director General, Popai, UK

Turning Drivers into Values
Chair: Tero Kaleva, Vice President Business Intelligence, M-real Corporation, Finland

Value for the society
Alison Kennedy, Production Director, Egmont Books Ltd., UK
Investors are not happy
Mark Connelly, Managing Director and Senior Equity Analyst, Credit Suisse First Boston, USA
Value for the producer
Gertrude Eder, Managing Director, Brigl & Bergmeister, Austria
The value creation equilibrium
Joachim Klein, Senior Manager, Accenture, Germany
Georg Hirsch, Leader Supply Chain Management, Mondi Packaging AG, Austria


Friday, May 13, 2005

Global Dynamics and Forecast
Chair: Martin Glass, Senior Partner, EMGE & Co, UK

Where is the world economy going?
Prof. Andrea Boltho, Oxford University, UK
The impact of Asia on global pulp & paper markets
Ilkka Kuusisto, Associate Principal, Jaakko Pöyry Consulting, China
Packaging
Mike Clark, General Manager, M-real, UK
World printing & writing paper market outlook
John Maine, Vice President, Printing and Writing Papers, RISI, USA

Panel discussion
Fundamentals are changing - now what?

Chair and moderation: Roman Hohol, Marketing Director, Amec Forest Industry Consulting, Canada
Panellists:
Mr. Girolamo Marchi, CEO, BURGO-MARCHI group, Italy
Mrs. Marie-Hélène Draber, Deputy CSO, Wolters Kluwer, France
Mr. Juha Vettenranta, Vice President Marketing & Sales, Graphic Paper, Stora Enso, UK
Mr. Niklas Wilke, Senior Manager, PricewaterhouseCoopers, Germany