The Conference Programme - Day 1
Welcome
Outi Ervasti, Chairwoman of PRIMA
Special Guest - Jaakko Iloniemi, Finland
Recent developments in USA-EU economic and political relationships
Keynote Address
Hannu Syrjänen, President, SanomaWSOY, Finland
Session I - The customers´ view
Chair: Robert A. Latham, Group Marketing Director, Robert Horne, U.K.
Paper Love - Can paper add emotions to a message?
Jan-Willem Brüggenwirth, CEO, Saatchi & Saatchi Groep Nederland,
The Netherlands
The Media Buyer´s View
Mark Gallagher, Head of Press, Manning Gottlieb OMD, U.K.
Travel brochures - TUI AG case study
Sarah Longstaffe, Purchasing Manager, TUI AG, Germany
The paper & board industry vs. FMCG?
Mike Thomas, Group Manager Fibre Purchasing EMEA, Procter & Gamble, Switzerland
Session II - Caring for the Customer
Chair: Roman Hohol, Senior Consultant, AMEC Forest Industry Consulting, Canada
Customer Relationship Management in the Paper Industry
Kirsten Lange, Vice President, Boston Consulting Group, Germany
Caring for the Customer
Nils Grafström, President of Latin America Division, Stora Enso, Brazil
Writing, Text & Cover Paper
Korbinian Kohler, President & Co-owner, Büttenpapierfabrik Gmund, Germany
Caring for the Customer through Deeper and Wider Integration
Jyrki Ovaska, President, Fine & Speciality Papers Division, UPM-Kymmene, Finland
Packaging - Innovative Development and Production for Offensive Product Marketing
Franz Rappold, Member of the Board, Mayr-Melnhof AG, Austria
PRIMA General Assembly
The Conference Programme - Day 2
Session III - Look over your horizon
Chair: Ulf Delbro, Manager Business Intelligence, Eka Chemicals, Sweden
Intelligent Solutions for the Paper Network
Tapio Korpeinen, Managing Partner, JP Management Consulting, Finland
Get Smart!
Roland Hess, Manager Global Forest Products Practice, Accenture, Austria together with
Michael Koch, Vice President Sales & Marketing, Frantschach Coating, Austria
What Opportunities does Digital Imaging offer to the Paper Industry?
Catherine Cresswell, Associate Director, Communication Supplies, Consulting Services Europe, CAP Ventures Limited, U.K.
Business Drives Technology - SAP Roadmap to the Future
Mika Tanner, Sales Manager Services, SAP Finland Oy, Finland
Session IV - Global Dynamics and Forecast
Chair: Martin Glass, Senior Partner, EMGE &Co, U.K.
Advertising
Christian Dahlborg, Managing Director, Zenith Optimedia, Sweden
The Globally Bifurcated Newsprint Market
Ross Hay-Roe, Managing Director, Equity Research Associates, Canada
European Distribution Packaging Trends
Andy Rushforth, Manager Market Intelligence, Pira International, U.K.
The Evolving Market Place in China
Soile Korhonen, Chief Representative & VP Business Development, UPM-Kymmene Bejing Office, China
Eastern Europe
Will Oldham, Sales & Marketing Manager, International Paper Eastern Europe, Poland
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