|45th Annual PRIMA Conference
BUILDING THE BRIDGE
18-20 May 2014 I Hamburg I Germany
PULP - PAPER - PRINT - PACKAGING - PEOPLE
|"We build too many walls and not enough bridges." Isaac Newton
Bridges to the future are not that different than the bridges we see in everyday life today - they are durable, lasting monuments to overcoming obstacles. PRIMA 2014 will be all about building bridges: Between today´s research and tomorrow´s products. Between the different sectors of the supply chain combining strenghts and resources to deliver value. Between the industry and society towards a sustainable future. Between the values and standards of traditional media and the dynamism of the digital world. Building bridges means creating opportunities on both sides.
|PRELIMINARY CONFERENCE PROGRAMME
MONDAY 19 MAY 2014
The plenary session on Monday morning will provide delegates with a global economic outlook, an in-depth financial analysis of the industry, on overview on the legal and regulatory environment and its financial consequences as well as a comprehensive view on social media and their impact on marketing.
Our expert speakers include
Chris Watling, CEO, Longview Economics
Karri Rinta, Equity Analyst, Handelsbanken Securities
Marco Mensink, Deputy Managing Director, CEPI
In the afternoon, 2 parallel sessions on graphic papers and packaging will highlight customer insights, value chain opportunities and solutions for both sectors and build the bridge from customer demand to technology enabling adjustments to the changing requirements and finally to the implementation of innovation. A series of end-use related rapid-fire presentations will set the scene for the subsequent interactive panel discussion.
Session A: PAPER & PRINT
New technologies and their impact on paper and print, new print applications and the marriage of printing and internet technologies
Content marketing: The art of attracting and remaining customers and the constant rise of customer magazines
Direct marketing: A retailer´s view
Session B: PACKAGING
Consumer Insights to develop the Future of Packaging
Jon Haag, Director New Business Lab, BillerudKorsnäs
A brand owner´s view: challenges, sustainability and cost structure. How can the industry help?
A retailer´s view: Meeting specific customers´ needs, from e-commerce to retail ready packaging.
Innovation: New technologies, new applications presented by Innventia
TUESDAY 20 MAY 2014
The traditional Global Dynamics and Forecast session will provide delegates with an indepth view on Emerging Asia. The political and economic background of this highly dynamic region will be completed by a producer´s view and an overview on the paper and packaging markets, drivers, challenges and opportunities.
We gladly announce the presence of
Prof. Dr. Xuewu Gu, Chair of the Center for Global Studies at Bonn University.
This session will be rounded up by facts, figures and outlook on raw materials, paper and packaging grades.