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45th Annual PRIMA Conference
BUILDING THE BRIDGE
18-20 May 2014 I Hamburg I Germany

PULP - PAPER - PRINT - PACKAGING - PEOPLE
"We build too many walls and not enough bridges." Isaac Newton

Bridges to the future are not that different than the bridges we see in everyday life today - they are durable, lasting monuments to overcoming obstacles. PRIMA 2014 will be all about building bridges: Between today´s research and tomorrow´s products. Between the different sectors of the supply chain combining strengths and resources to deliver value. Between the industry and society towards a sustainable future. Between the values and standards of traditional media and the dynamism of the digital world. Building bridges means creating opportunities on both sides.


MONDAY 19 MAY 2014

The plenary session on Monday morning will provide delegates with a global economic outlook, news on the pulp markets, an in-depth financial analysis of the industry, on overview on the legal and regulatory environment and its financial consequences as well as a comprehensive view on social media, data protection and their impact on marketing.

In the afternoon, 2 parallel sessions on graphic papers and packaging will highlight customer insights, value chain opportunities and solutions for both sectors and build the bridge from customer demand to technology enabling adjustments to the changing requirements and finally to the implementation of innovation. A series of end-use related rapid-fire presentations will set the scene for the subsequent interactive panel discussion.

Session A: THE FUTURE OF PAPER & PRINT
- Integrating digital and print media
- Content marketing
- Direct Marketing
- Publishing

Session B: PACKAGING
- Consumer insights to develop the future of packaging
- End users´ views: Meeting specific customers´ needs, from
e-commerce to retail ready packaging. Challenges, sustainability and cost structure. How can the industry help?
- Innovation

TUESDAY 20 MAY 2014

The traditional Global Dynamics and Forecast session will provide delegates with an in-depth view on Emerging Asia. The political and economic background of this highly dynamic region will be completed by an overview on the paper and packaging markets, drivers, challenges and opportunities.
The session will be rounded up by facts, figures and outlook for wood and forest, fibres, packaging and graphic papers.

In the afternoon all delegates are invited by Hafen Hamburg Marketing to an informative Harbour Cruise.

Agenda and speakers

More about our speakers