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44th ANNUAL PRIMA CONFERENCE
26-28 MAY 2013
VIENNA I AUSTRIA |
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Fibrespace meets Cyberspace
Paper, Print and Packaging - are you fit for tomorrow?
The conference will seek different perspectives from diverse industry stakeholders on the key drivers of our competitive market. The programm embraces the entire fibreworld value chain ranging from external economic impacts to securing raw materials.
The three sessions will provide valuable input to the delegates on questions such as: What is the global economic outlook? What will the future communication landscape look like? How can we be smart about innovation? How can we secure our raw materials? We will also take a special focus on Latin America and finish with global outlooks for paper and packaging.
The Fibrespace meets Cyperspace conference will be a unique learning experience and an excellent networking opportunity for senior management, strategists, analysts, investors, advisers and marketing specialist of all sectors of the forest based value chain.
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CONFERENCE PROGRAMME
MONDAY 27 MAY 2013
Keynote address
Peter Oswald, CEO, Mondi Europe & International
Global Economic Outlook
Lars P. Feld, Director of the Walter Eucken Institute and member of the German Council of Economic Experts
SESSION I: THE FIGHT FOR @TENTION INTENSIFIES
Marketing success demands the right message being delivered to the right audience with the right presentation at the right time. That´s true whether the message is delivered by advertising, direct mail, publicity or any other channel. Yet media planning and marketing communication have been fundamentally altered by the proliferation of digital media and mobile technologies. Although traditional channels like print media are unlikely to go away soon, consumers increasingly demand interaction with them on social networks, via tablets and mobile devices, and in ways that were unthinkable a few years ago. Today the right media mix is defined by customer desires rather than by the brand team. The path to tomorrow´s media is studded with questions, doubt, and also fear of the unknown. Where is the new communication landscape leading us? What will media consumption look like in the future? And how will it be measured? What impact will it have on paper, print and packaging?
Chair and introduction
Jeremy H Dain, Director, PwC TMT Strategy, PricewaterhouseCoopers
Mobile (R)evolution - Google´s vision of mobile communication
Klaus Müller, Industry Head, Google Austria
Living in a multi-channel world - the advertiser´s view
Florian Haller, CEO, Serviceplan Group
Germany´s biggest weekly media and communication magazine ´Werben & Verkaufen´ voted Florian number one of the 100 most important mangagers in the adveritising, media and marketing sector in 2012.
Spice up your brand - the brand owner´s view
Gerd Trimmal, Marketing Director Petcare, Mars Austria
Session II: LET´S GO SMART
Embrace the challenge and adapt to change! Disruptions from inside and outside our industries´ traditional ecosystems force us to to create viable innovations which encompass concept development, business modeling and market readiness. Along the forest based value chain we find numerous examples of how the requirements of a new environment are translated into innovative products and processes. New biomaterials, innovative print processes, re-engineered publishing business models or tailored packaging solutions - just to name a few. Innovation is the key, speed to market is vital.
Chair: Robert A. Latham, Owner & Managing Director, Delphi Projects
Innovations for fibre based materials
Birgitta Sundblad, President, Innventia
Print fit for tomorrow
Bernd Heusinger, Marketing & Public Relations, Koenig & Bauer AG
Magazine publishing: Attracting the advertising $
Christian Fiedler, Chief Marketing Officer, Burda International GmbH
Innovative and sustainable solutions for the packaging industry
Oliver Dunskus, Sales Manager, Henkel KGaA, AIL-Liofol
TUESDAY 28 MAY 2013
SESSION III - GLOBAL DYNAMICS & FORECAST
Latin America has become a major global player in the forest, paper and packaging industry. The continent possesses the richest forest resources on the planet. The region enjoys increasing economic and political stability and welcomes foreign investment. PRIMA 2013 will not only offer insight views on this exciting part of the world. This session will also provide a close look on forestry as the supplier of our essential raw material as well as trends for global paper and packaging markets.
Chair: Martin Glass, Director, EMGE & Co
The total forest factory
Timber. Pulpwood. Biofuel. Ecotourism. Besides the traditional products it is the new business that fuels the forest industry. What will be the impact on the pulp & paper industry? Will the race for fibres intensify? Understand the environment in which silviculture, our industry´s most important raw material provider, is operating.
João Cordeiro, Senior Principal, Pöyry Management Consulting
Forest Solutions for a sustainable world
Uta Jungermann, Associate, Forest Solutions. World Business Council for Sustainable Development, WBCSD
Focus on Latin America
Political and economic background
Bert Hoffmann, Director, GIGA Institute for Latin American Studies
The industry´s view
Roger Wright, Founder & Managing Director, Hawkins Wright
Merchanting
Joachim Klein, Managing Director, StepChange Consulting
Global packaging markets
Trends and outlook for kraft paper
Conny Josefsson, Sales & Marketing Director Kraft Paper, Mondi Packaging Paper
Global paper markets
Arnaud Franco, Senior Analyst, Graphic Papers, Pulp & Paper Products Council
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More about our speakers
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Host of PRIMA 2013
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