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41st Annual PRIMA Conference
EMBRACING TOUGH REALITIES
The search for VALUE and being VALUED in a mature industry
25 - 27 April 2010, Gothenburg, Sweden |
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"Parts of the traditional forest industry are facing changes which are not only cyclical but most probably structural. Embracing this change and finding appropriate strategies for both old and new business is our biggest challenge for the years ahead. The upcoming PRIMA conference in Gothenburg offers a perfect opportunity to raise this together with other important questions and we look forward to hosting it."
Magnus Hall, CEO, Holmen Group
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We constantly face a newly emerging set of market demands, which reflect the astonishing speed with which consumers and businesses all over the world are embracing new social patterns and modes of communication. Customer requirements no longer conform to old industry structures. We are in need of an entirely new approach that recognizes the new realities of the marketplace and business models that accommodate the sweeping changes in technology, industry structure, and customer requirements.
PRIMA 2010 will explore these realities on a global market and industry level.
The conference will be opened by
Jörgen Linder, Lord Mayor of Gothenburg
The keynote address will be given by Magnus Hall, CEO, Holmen Group
Demand Realities
The continued fragmentation of media and the proliferation of new communication channels has reduced the impact of traditional advertising and forced marketers to take an increasingly multichannel approach to better reach their target markets. Backed by rapid advances in technology they have accelerated shifts in spending away from traditional communication to other priorities and they aren´t likely to switch back. Can print and paper compete with digital and pixels? Where are the drivers and destructors of demand for printed products? PRIMA 2010 offers an approach to gain customer insight as a key to value creation by offering an overview on latest technological developments with regard to mobile communication, a major corporation´s view on the role and effectiveness of print in their media mix and the publishing sector´s perspective towards a sustainable business future.
Owen Mitchell, Senior Vice President Global Sourcing, Pearson PLC
Maria Stenström, Vice President Global Marketing, Volvo Car Corporation
Quinn Stainfield-Bruce, Founding Partner, the youth conspiracy ltd.
Joachim Klein, Founder & Managing Director, StepChange Consulting
Industry Realities
Never before has our industry faced such a myriad of internal and external changes. Changing global economic dynamics have provoked major adjustments to the industry´s geographical layout. Capital formation, cross boarder ownership, shifting global powers and not the least the changing role of paper require strategic decisions with far-reaching consequences and a newly structured and focused industry. It is evident that the European paper industry has to learn how to make money in a mature and shrinking market and needs to turn page to a new future.
Listen to renowned industry leaders, how the industry is responding to create value and profits and to make paper business more valued and valuable.
Jouko Karvinen, CEO, Stora Enso
José Honório, CEO, grupo Portucel Soporcel
Maximo Pacheco, President International Paper EMEA
Frank Leerkotte, Managing Director, Print Power
Stig Andersen, Senior Analyst, Nordea Corporate Merchant Bank
Global Realities
The past decades have witnessed the growing integration of the world´s markets and there are increasingly complex interactions between the major industrial countries with significant impacts on the different regions of the world. The markets for goods have become increasingly - and irreversibly - integrated as the result of the expansion of international trade, a trend that has had dramatic implications for the regional economies and businesses. Expert speakers will share their views with the conference audience on global economy, fibre, paper and packaging markets and sustainable solutions for a sustained business success.
Prof. Norbert Walter, Chief Economist, Deutsche Bank Group
Gunilla Saltin, President, Södra Cell
Roger Harcrow, Director Technology and Engineering, Eka Chemicals
Florian Stockert, Sales & Marketing Director Containerboard, Mondi Europe & International
Arnaud Franco, Market Analyst, Pulp & Paper Products Council Europe
Clive Suckling, Leader Global Forest, Paper & Packaging industry practice PricewaterhouseCoopers
Further speakers to be announced soon.
The conference will be kindly supported by
Holmen Paper
Södra Cell International
Nordea
Eka Chemicals
DK Paper
StepChange Consulting |
Read more about our speakers
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Read more about our partners
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Magnus Hall, CEO of Holmen, will open the conference with the keynote address
Jouko Karvinen, CEO, Stora Enso
José Honório, CEO, grupo Portucel Soporcel
Prof. Norbert Walter, Chief Economist, Deutsche Bank
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