| |
|
|
| OBJECTIVES |
 |
Marketing plays a vital role in helping to restore value to industry shareholders, investors, customers and suppliers. Whether it is to help producers more accurately match supply with demand or ensure prices are a reflection of value rather than cost or develop profitable solutions to new problems or opportunities, marketing has an important role.
|
The industry needs better market information, applied creatively to achieve success. PRIMA can help this process by continuing to provide its well established network but also by acting as a catalyst to stimulate better knowledge and more skilled marketeers.
Our industry must exchange ideas and understanding along the value chain. PRIMA provides this platform by bringing together members of the value chain in a transparent, legal and honest way.
PRIMA achieves this by hosting the best industry and customer conferences and by running an unparalleled indpendent networking organisation for the paper and related industries. |
|
|
|
|
