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| ABOUT PRIMA |
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PRIMA (Paper and Related Industries Marketing Association) is a non-profit organisation that has been promoting mutual understanding throughout the entire paper chain - from forestry, minerals and chemicals companies through pulp and paper makers to publishers, printers, packaging producers and consumers of paper and board products - for almost four decades.
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We know the challenges that face the Paper and Related Industries - working successfully in paper-based businesses in the New Media age is just one of them. We know about these things, because our member companies are managing these challenges. One of the strengths of PRIMA is that our members share their successful experiences, inspiring other companies to find their own solutions to the challenges of the day.
We at PRIMA believe - and have seen proven by our members - that paper-related industries can succeed even in today´s challenging business conditions by harnessing the power of marketing. One of our main aims is to spread the understanding of how marketing can help to bring sustainable success even in parts of the value chain that are mature or where the products are sometimes seen as commodities.
We go much further than this, too. In the many years that paper and related industries have been working through PRIMA, we have seen that buying decisions are often based on emotion as well as successful marketing. In this context, we are a leader in encouraging and enabling truly top-quality networking, where professionals become business associates and business associates become friends, to the benefit of both their companies and themselves.
PRIMA provides the platform for spreading business understanding and competence and enabling first-rate networking by bringing together members of the value chain in a transparent, legal and honest way at industry and customer conferences with high repeat-attendance figures.
Forestry, minerals and chemicals companies, pulp and paper makers, publishers, printers, packaging producers, paper and board consumers and others recognise the value of working through PRIMA.
We believe this is because:
We understand the Paper Value Chain.
We understand Marketing.
We understand People.
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